Mobile text advertising sounds so simple and appealing in theory. What’s the reality? The reality is that regulators do not want to see text advertising take the same dismal path as email marketing. Email marketing is associated with spam and relentless unwanted advertisements. As a consequence, text advertising has a well regulated "opt-in" component. The key to a successful text advertising strategy is to capture local "opt-in" customers in a focused and consistent manner. This is a key feature that AdzZoo provides through its "campaign coaches."
AdzZoo Mobile Engagement provides each customer with a “Campaign Coach” that will be with you step by step in the development of your own Mobile Marketing Program. Creating strategies for building a database of local consumers that will want to quickly receive your offerings. We understand that your primary responsibility is to run your business, not spend countless hours trying to understand mobile communicative methods. It is estimated that by 2015 one out of every three businesses in America will have a mobile marketing program.
"We have over 150 part-time employees at our water-park. The service paid for itself just in the improved communication with our employees. Patrons like the new way of staying in touch with them."
"We do oil changes! I required my counter people to ask every customer if they would like to join our text service. We gave them a 10% discount on their oil change if they opted in right in front of us. Its now a great tool for getting customers in on a slow day."
"We had our servers promote opt-in to our restaurant patrons. If the person enrolled on their cell phone in front of the server, they would be eligible to buy one dessert and get the second one free. We made it fun by creating an enrollment promotion for the staff."
Copyright 2011 AdzZoo. All rights reserved.
